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Like all colours, purple has different significances in culture, whether that be popular (and the often obsessive nature with which teenage girls embrace the colour) or more traditional. Read more: Colour psychology: the future’s bright, the branding’s orange Purple rain
![royal order of the purple heart royal order of the purple heart](https://www.lulus.com/images/product/w_560/70978b-1.jpg)
No surprise that luxury brand Asprey, working by royal appointment, adopts a rich, deep purple hue for its visual identity. Under the Roman Empire, Caesar wore purple robes – creating a premium association with the colour that endures today. In the east, only Buddhist monks at the top of the order wore purple. In western countries, it was often used by the ruling monarch. It became the colour of the wealthy or high-standing around the world. Historically purple dyes were hard to produce, keeping them in short supply and making them too expensive for the masses. Purple not only lines its flagship Dairy Milk bars but also cameos on items like Fudge, Double Decker, Chomp and Curly Wurly.Ĭadbury was said to have taken on the purple colour in honour of Queen Victoria and the royal connection continues today as it creates batches made to a special recipe to be sent to the royal palaces each year. Shrewdly trademarking Pantone 2865c in the chocolate and drinks sector, it ensured any pretenders pale into insignificance. But it’s Cadbury that reins supreme in its purple regalia. Milka is on the lighter end of the scale while Quality Street walks a darker path. The one place where brands have made purple a player, though, is in confectionary, specifically chocolate. So it doesn’t dominate sectors the way other colours do. What’s more, the recent trend for emulating or benchmarking popular brands has meant its use hasn’t been extended even in modern times. Part of the reason: the difficult and expensive process of reproducing it, putting it beyond early means of brands with a long history. Purple’s been a common fixture throughout history and in popular culture, but less of a player in branding. Read more: Colour psychology: Go green Shelf life And if you used Yahoo to search for them you can add another to the list. Zoopla, Purple Bricks and Monster all use the colour. If you’ve been house or job hunting you may have seen more purple brands that you realise. Did you spot the colour of the Fed part? You guessed it. Out and about, you’ll have seen courier brand FedEx going places. It’s the second time purple has claimed the honour in four years. Pantone 18-3838 (Ultra Violet) is the official colour of the year for 2018. Whether it’s about branding, fashion or pop culture purple is princely or even fit for a king.
Royal order of the purple heart movie#
What else are you supposed to call a blog about purple? (Okay, we added a ‘u’ that’s not in the movie title).